As Millennials (Gen Y) more and more
becomes the dominant generation, personal branding would be elevated into a
whole new height. It would not be just for the use of public figures, or
aspiring public figures, neither for people wanting to get a job. Personal
branding would be some sort of basic need which brands should accommodate for
the common Millennials. A generation that many have called wanting to be the
center of attention, glorify being under the lime light, or the main star in
the “hit show” that is his/her personal life.
In the last 5 years, we at LM Brand
Strategist have done and encountered many requests to engage in personal
branding projects for various public figures in various sectors. The main
ingredient is quite simple that is being genuine or being yourself. An
ingredient that most brand consultants we believe would agree. In a more practical
level, that ingredient of being genuine can be divided into three areas. First,
one’s track record. Second, one’s idea or vision. Third, one’s personalities. Also
in a technical level, how would those three areas can be conveyed through the
way one talk, act, dress, etc? All being combined and communicated to achieve
that desired positioning in the minds of target audience (yes even personal
branding need target audience) of “A specific topic = A Person”. For example
ask yourself who does the term “Consultant” remind you of? Or the term
“Mechanic”? The name of the person that pops out in your head when hearing
those terms mean that person, intentional or not, has done a pretty good
personal branding with you as the target audience.
