Are Brand Consultants Safe From Robot Replacements?

Right off the bat I am telling you the conclusion of this article is that we cannot know for sure whether brand consultants are safe from robot replacement or from automation. This conclusion comes from part factual observation, part science-fiction imagination of what a robotic future would look like.

Robot replacing humans in workplace has long become a comic book and science-fiction movie premise that captivates audience. Look at Wall-E movie, where human becomes lazy and their body overweight due to robots taking care of everything for them in the spaceship, even for the simplest task of walking. Now life begins imitating art as one can read in Martin Ford’s analytical book of “Rise of The Robots: Technology and The Threat of A Jobless Future”.

The Age of Browsing Dangerously In Indonesia

Certainly, the hoax or fake news phenomena in social media is not exclusive nor new in Indonesia. But when it comes to nationwide impact of those hoaxes, they are. This piece argues that recent hoax with nationwide impact have brought Indonesia to an age of browsing dangerously.

The fresh memory of smear campaign utilizing hoax flying around social media in Indonesia during the 2014 presidential election would be prime example. Since those smear campaign often provokes horizontal conflicts such as race division and intolerance. Topics that go against Indonesia’s proud value of unity in diversity (Bhinneka Tunggal Ika).

State of Hoax Emergency

After the 2014 election is over, one expected the smear campaign through hoaxes to stop. Unfortunately, that is not the case in Indonesia. Even more unfortunate is those hoaxes have evolve being more creative and compelling in their presentation and narrative.

But make no mistake, they are still hoax, meaning they are false and often preposterous. We learn from the Indonesia Ministry of Communication and Informatics data, there are at least 800.000 Indonesian websites participating in disseminating hoax. It should be noted that not all those websites have ill intention.