Look yourself in the mirror and utter three words that you think would best describe you. Now open your social media account and try to find what your network of friends have posted which describe who you are. Lastly, sit down in a cafe, have a drink, and think what other people are thinking when they are looking at you.
From that little exercise, do you find a match or a resemblance between what you think of yourself and what other people think of you? Is it three out of three, or two out of three, or one out of three, or no resemblance whatsoever?
If there is a resemblance, congratulation because whether you meant it or not, you have successfully done a form of branding. If there is no resemblance and you are essentially a lone wolf, then it’s alright because that won’t bother you. However, if you are up at night thinking why don’t other people think of you as you think of yourselves, perhaps you might want to start considering a little bit of brand strategy for your life.